Beefeater Gin, the only major gin brand still distilled in London, has developed a 15-strong fleet of the capital's black cabs liveried in its “Forever London” consumer advertising theme.

The Beefeater black cabs will operate out of Central London and London Heathrow, and will be in operation until November 2008.

Nick Blacknell, brand director for Beefeater, explains: “Black cabs are such a recognised London icon that it is logical for Beefeater to showcase its advertising in this creative manner, offering a visual representation of Beefeater’s traditional heritage and its place in contemporary London.

“In addition,” he said, “the much-loved black cab features in three of the advertising executions launched earlier this year to great critical acclaim.”

In addition to the exterior livery, the 15 cabs will also feature educational messages on the tip-up seats, highlighting key elements of Beefeater’s production methods.

Branded receipts will also be used, offering consumers recommendations of top London bars where they can enjoy Beefeater.

http://www.talkingretail.com/products/9029/Beefeater-Gin-advertising-on-L.ehtml